Hyupjung Lee🕺

Hi there, I’m Hyupjung! Thank you for dropping by my portfolio and taking the time to get to know me! 

Before beginning my new journey in design at NY,
I graduated fashion design & marketing major and 
I was merchandising director at an e-commerce company in Korea.

At that time, I provided a sense of delight to consumers with products made by others, but I wanted to take a step toward users’ daily life and provide memorable experiences by "Design" that can positively affect users' experiences.

I'm sure I'm a designer who can create synergy by combining my diverse background and various design skills. I believe design can change the world in a way that anything else cannot change. I want to change the world with POSITIVE DESIGN POWER!︎

Besides work, I enjoy spending my time exploring to capture unusual viewpoints 👀.(Take a look!) Other times, you can find me at Madison square park holding coffee in a cup with palm trees on it🌴☕️.


Wunderman Thompson NY
︎︎︎ UX/UI Designer, ConEdison Team
Wunderman Thompson Health NY
︎︎︎ UX Design Intern
︎︎︎ Freelance Art Director/ UX Designer
TMON Seoul (E-commerce company, South Korea)
︎︎︎ Director of Merchandisin, Women’s Fashion/ Lifestyle team


Spring Salon 2022, SVA
Spring Show 2021, SVA
ISO Gallery Virtual Exhibition Fall 2020, SVA


2022 SVA accepted student day
︎︎︎ Selected as Representative BFA Design & Advertising Student Panel

Awards and Recognitions:

Graduating with Honors 2022
Graphis New Talent Annual 2022
︎︎︎ Gold Award x 4
(Museum of Unique Perspective X2/ One World International Film Festival/ Informed Water Bottle)
︎︎︎ Silver Award x 2 (Hidden Eye/ CHILL)
︎︎︎ Honorable mention x2 (CAFERO/ VITAMOM)
Ed Benguiat Scholarships 2021-2022
Rush Hinsdale Scholarship 2021-2022
4.0 High Honors, Spring 2021
4.0 Top Percentile for SVA Junior Portfolio
Dieline Awards 2021
︎︎︎ Third Place (DOT)
Graphis New Talent Annual 2021  
︎︎︎ Gold Award (DOT)
︎︎︎ Honorable mention
Graphis Photography Annual 2021
︎︎︎ Silver Award
Start-up Competition Scholarship, Korean Government 2015


School of Visual Arts, New York, NY
︎︎︎ BFA Design, Interaction design/ Communication design
Seoul Women's University, Seoul, South Korea
︎︎︎ BS Fashion Design & Merchandising / Marketing

©2022 Hyupjung Lee. Powered by POSITIVE ENERGY 😄👍