CHILL
        2021
Packaging and Identity

Sometimes when we are too tired, we want to rest like floating in the air without thinking anything, especially like a universe with no sound and no disturbance. I tried to design sparkling water that people want to take with them when they want to rest.

The overall packaging concept is to give the impression of being in space. Since the universe is an unknown space, beautifully blended with various colors, it was a good fit to choose each fruit's representative color and designate it as the main color of each packaging. Also, I wanted to give energy with colors for a feeling of encouragement and focused both on giving a sense of unity with nebulae and on appearing in different designs.

The sparkling water that comes to mind when people want to relax!
The sparkling water that people want to get energy at a glance!

THAT IS THE CHILL!









































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©2021 Hyupjung Lee. Powered by Positive Energy 😄👍