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Hidden Eye AR

          
PROJECT
Self-initiated

DURATION
7 weeks, 2022

PROJECT DELIVERABLE
Mobile application
AR/UX/UI Design
Interaction Design
Branding

TOOLS
Figma
Adobe Photoshop
Adobe Illustrator Adobe Aero(AR) Adobe AfterEffects
AWARDS︎︎︎
Silver Awards, New Talent 2022, Graphis 


Hidden Eye is an AR app that provides users with creative and happy moments in unexpected places. We aim to give a new experience to users by finding creative artworks in AR mode while taking a walk and refresh their mood.







Overview

Initial Thoughts & Motives


Many experts recommend taking a walk as a way to give you a break from your busy daily life. I wondered if there is any way to make the whole experience of taking a walk fun and give them a  smile.



Research
From interviews with people of various ages and research, I found out that people usually go to the park when they take a walk. All participants agreed that taking a walk in the park helps relieve stress in their daily lives.







One important point is that most of my interviewees agreed that they tried to make them feel better or change their mood by walking around the park, but sometimes it was difficult to change their mood and they wanted to experience something new to improve their mood.




Problems
  • There is a limit to experiencing something new in the park
  • Difficult to find a way to refresh our mood while taking a walk in the park
  • Going to the park is no longer exciting, just normal





How might we make a walk experience more enjoyable and refresh their moods?

(+ how might we bring a smile to them?)
 



Key points
  • Recommend the nearest park for a walk
  • A new experience of finding artworks in AR mode
  • Social function to share your artwork
  • Able to see other users' artworks & view them in AR mode too
  • Continous drawing by collaborating with other users' artwork
  • Easily recognizable, happy, and playful UI / visually well-organized
 



Solution

Hidden Eye AR App

Hidden Eye provides unique experiences by turning into hidden AR artworks in the park while strolling. Users can draw, share, and collaborate on the artwork, refreshing their mood and expanding creative perspectives for unexpected experiences.

























































  

  









































Launch AR Posters


The way I'm going to launch and promote this new fun experience is by providing an indirect experience with AR posters. Flooding the parks with these enjoyable posters. People can see this poster near the parks in New York City.





AR Design Process

Created poster images with After Effects and added behaviors using Adobe Aero. Exported .real file and built it in IOS for testing















       Visual System

  














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