Hidden Eye AR
Hidden Eye is an AR app that provides users with creative and happy moments in unexpected places. We aim to give a new experience to users by finding creative artworks in AR mode while taking a walk and refresh their mood.Awards︎︎︎
Silver Award, New Talent 2022, Graphis
Silver Award, New Talent 2022, Graphis
PROJECT
Self-initiated
Self-initiated
PROJECT DELIVERABLE
Mobile application
UX/UI Design
Interaction design
AR design
Branding
Mobile application
UX/UI Design
Interaction design
AR design
Branding
TOOLS
Figma
Adobe Aero (AR)
Adobe After effects Adobe Photoshop Adobe Illustrator
DURATION
7 weeks
7 weeks
Overview
Initial Thoughts & Motives
Many experts recommend taking a walk as a way to give you a break from your busy daily life. I wondered if there is any way to make the whole experience of taking a walk fun and give them a smile.
Initial Thoughts & Motives
Many experts recommend taking a walk as a way to give you a break from your busy daily life. I wondered if there is any way to make the whole experience of taking a walk fun and give them a smile.
Research
From interviews with people of various ages and research, I found out that people usually go to the park when they take a walk. All participants agreed that taking a walk in the park helps relieve stress in their daily lives.
From interviews with people of various ages and research, I found out that people usually go to the park when they take a walk. All participants agreed that taking a walk in the park helps relieve stress in their daily lives.
One important point is that most of my interviewees agreed that they tried to make them feel better or change their mood by walking around the park, but sometimes it was difficult to change their mood and they wanted to experience something new to improve their mood.
Problems
- There is a limit to experiencing something new in the park
- Difficult to find a way to refresh our mood while taking a walk in the park
- Going to the park is no longer exciting, just normal
How might we make the taking a stroll experience more enjoyable and refresh their moods?
(At the same time, how might we bring a smile to them?)My approach (Key points)
- Recommend the nearest park for a walk
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A new experience of finding artworks in AR mode
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Social function to share your artwork
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Able to see other users' artworks & view them in AR mode too
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Continous drawing by collaborating with other users' artwork
- Easily recognizable, happy, and playful UI / visually well-organized
Solution
Hidden Eye AR App
Users can use Hidden Eye to have new unique experiences to ordinary walks. As you walk around the park while looking around the green nature, Hidden Eye appears and turns into a hidden AR artwork. People can also draw and share thier artwork and continue to draw on other users' artwork. The artworks by users will refresh users mood and also broaden their creative perspectives with unexpected experience
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Launch campaign
The way I'm going to launch and promote this new fun experience is by providing an indirect experience with AR posters. Flooding the parks with these enjoyable posters. People can see this poster near the parks in New York City.
AR Design Process
Created poster images with After Effects and added behaviors using Adobe Aero. Exported .real file and built it in IOS for testing
Created poster images with After Effects and added behaviors using Adobe Aero. Exported .real file and built it in IOS for testing
Visual System
