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Verte

Verte is an eco-friendly products shopping app that classifies products into categories based on how eco-friendly products help and affect the environment


PROJECT
Self-initiated
PROJECT DELIVERABLE
Mobile application
UX/UI Design
Branding
TOOLS
Figma
Adobe Photoshop
Adobe Illustrator
DURATION
4 weeks, 2022




Overview

Problem



In average, one person in the U.S. produces about 4.5 pounds of waste each day, 267 million tons of trash per year (2020 study by the EPA)

Mindful of this, various eco-friendly products are being released but it's difficult to recognize which products are truly eco-friendly products

Difficult to realize why eco-friendly products are more ecologically good for the environment than other products





Competitive Analysis

I did competitive analysis of two similar service apps:
Grove App / GreenDay App
In short, neither app provides effective solutions to the problems.





User Interviews




Insight

Most of my interviewees agreed that they care about the environment but it was difficult to understand why and how each eco-friendly products are helpful to the environment, simply due to lack of information






How might we efficiently get information about how each eco-friendly product helps the environment?

How might we get an informative experience while using a shopping app?





Solution

👉🏻 Understand at a glance

This app classifies products based on how eco-friendly products help the environment and intuitively demonstrates why products benefit the environment.

👉🏻 Informative shopping experience

It aims to explore new and beneficial purchasing experiences for users by allowing them to recognize in detail why eco-friendly products are good for the environment.

👉🏻 Share the efforts around the world

Furthermore, this app provides efforts around the world to make better world beyond environment to enhance interest for planet and make easily recognize the importance of eco-friendly products to lead to purchase.

















Onboarding


Users can meet the brand aesthetics of warm nature for the first time.
The button displays the onboarding steps.










Home


1. Intuitive categories based on how products help the environment
2. Read the main news about global efforts for the environment
3. Verte’s contribution to the environment (Donation)










Product Page


1. Explore categorized eco-friendly products
2. Get a quick look at how products in this category can save the planet
3. Able to understand with one sentence why this product is in each category















Product Detail Page


1. Able to understand immediately why each product is helpful to the earth
2. Show the product photos as the screen size so that users can feel the mood of the product
3. Verification of reliable product










Journal   


Read the main news or articles about global efforts for the planet
1. Attract users with fasion magazine-style articles
2. Directly linked to the product page






  










Journal :
For the better world


share a wider range of global environmental efforts for better world, beyound eco-friendly products
1. Add video to bring users’ interest
2. Add links to get more information or to involve directly






VIsual System

UI Icon Design
Categorized eco-friendly products













Logo desgin / Style guide  

Competitive Brand logo









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