Verte

Verte is an eco-friendly products shopping app that classifies products into categories based on how eco-friendly products help and affect the environment

PROJECT
Self-initiated

DURATION
4 weeks, 2022

PROJECT DELIVERABLE
Mobile application
UX/UI Design
Branding

TOOLS
Figma
Adobe Photoshop
Adobe Illustrator

Overview

Problem

In average, one person in the U.S. produces about 4.5 pounds of waste each day, 267 million tons of trash per year (2020 study by the EPA)

Mindful of this, various eco-friendly products are being released but it's difficult to recognize which products are truly eco-friendly products

Difficult to realize why eco-friendly products are more ecologically good for the environment than other products

Competitive Analysis

I did competitive analysis of two similar service apps:
Grove App / GreenDay App
In short, neither app provides effective solutions to the problems.

User Interviews

Insight

Most of my interviewees agreed that they care about the environment but it was difficult to understand why and how each eco-friendly products are helpful to the environment, simply due to lack of information

How might we efficiently get information about how each eco-friendly product helps the environment?

How might we get an informative experience while using a shopping app?

Solution

👉🏻 Understanding at a glance

This app classifies products based on how eco-friendly products help the environment and intuitively shows why products benefit the environment.

👉🏻 Informative shopping experience

It aims to explore new and beneficial purchasing experiences for users by allowing them to recognize in detail why eco-friendly products are good for the environment.

👉🏻 Share the efforts around the world

Furthermore, this app provides efforts around the world to make better world beyond environment to enhance interest for planet and make easily recognize the importance of eco-friendly products to lead to purchase.

Onboarding

Users can meet the brand aesthetics of warm nature for the first time. The button displays the onboarding steps.

Home

Intuitive categories based on how products help the environment
Display news and journals about global efforts to enhance users' interest in the environment.
With Verte’s contribution to the environment (Donation), users can get beneficial purchasing experiences

Process
Through several updates, I approached a simple and informative concept of an app that is clearly different from the existing e-commerce app.

Product Page

Provides a brief description of the categories to help users understand how products in each category can save the planet while exploring various categories.
Also, users can also understand why this product belongs to each category in one sentence.

Q. Why are the products categorized by types of eco-friendly products?

This is because the app aims to provide an informative experience where people can learn more about eco-friendly products and get information.

Product Detail Page

Users can immediately find out three reasons why each product is helpful to the earth.
By adding an End of life section to tell users how this product can return to nature, it tells you that it is an eco-friendly product from beginning to end.
Added eco-verifications to show that each product is truly beneficial to the planet and that you can trust.

Journal

To increase users' interest in the environment, a new journal section shows various news or articles about global efforts for the planet.
1. Attract users with fashion magazine-style articles
2. Some articles are directly linked to the product page

Journal :
For the better world

Share a wider range of global environmental efforts for a better world beyond eco-friendly products. Add video & links to bring users’ interest and get more information or to involve directly.

Process
I tried to approach a simple but interesting design that made users want to see the article.